How to List Products on Belk

A Step-by-Step Guide to Creating Listings in the Belk Channel 


Step 1- Add and connect a Belk channel in StoreAutomator:

  • Go to All Channels and click on “Manage Your Channels
  • Click on “Add Channel” and select the Belk channel icon.

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  • Enter a name for your Belk channel and choose your currency and language - click “+Create”.

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Step 2- Include your products into the new Belk channel you just created.

  • You can either include items in bulk or individually. 
  • To include an item or several, go to your Belk channel, then from the Status dropdown menu, choose the option “Not in channel”.
  • Select the items you want to include in the Belk channel and click on the three dots menu.
  • Select the “Inclusion Status” option and click on “Include”. 
  • You can also include products in bulk. For more information, click here

Note: The StoreAutomator team recommends that you start by including a test item from each category first. After the test items are listed successfully, you can include the rest of the products. If you chose to include a child item for testing, you must include all the other variations along with the parent item in order for the Belk team to endorse the items for validation.

Step 3- Create a Belk template

  • A Belk template can be used if you need to send customized information to the Belk store. 
  • You can add as many fields as you need in that template and map those custom fields to the corresponding fields that are required by the Belk channel. 
  • To create a template, follow the steps below:
    • Log in to your StoreAutomator account and go to Settings>Templates.
    • Click on the “Add Template” button on the right upper corner. 
    • On the new window, click on the Belk icon and type a name for the template
    • Choose the “Category” radio button
    • Click “+Create”. A screenshot of a form

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Step 4- Map the required template fields

  • Edit the template you just created and start mapping the fields. 
  • Belk also has some unique fields such as Nrf color code and Nrf size code. 
  • Each field has a list of valid values that you can choose from. You can log in to your Belk account to download the list of accepted values for these required fields.
  • To learn how to map these fields, click here

Step 5- Check the Channel Settings. 

  • Go to Channel>Channel settings>Mirakl settings and select “Use the mapped category in StoreAutomator” as your Product Category Source For Flat File. 
  • Choose “CSV” as your Product Data File Format and click “Save”.

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Step 6-Check the channel’s common settings. 

  • Go to Channel>Channel Settings>Common and make sure to review all the settings tabs. 
  • For more information on each setting, Click here.

Step 7- Complete the channel mappings

  • Go to Channel>Mappings and complete the mappings for the categories, templates, and if needed, Carriers. 
  • For more information on how to complete your mappings, click here.

Step 8- Check the Channel Products and make sure the quantity and price are accurate.

  • Navigate to All Channels>Belk channel>Channel>Channel Products and check the quantity and price of each product

Step 9- Sync the channel. 

  • Click on the sync button located to the right of the channel name.

Step 10- Check your Belk store and make sure products have been successfully created.

  • Your items will start with a “Pending” status; it might take time for the Belk team to review them all. 
  • To expedite the process you may wish to contact the Belk team and ask them to validate your products. 


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