Product Title Guidelines
1- Maximum of 200 characters, including spaces, though some categories may have a lower maximum count (Recommended character count: 80-120)
2- Note that mobile devices will only show about 45-90 characters so put the most important details, like “Brand” and “Keyword”, “Up Front”
3- Amazon has recommended title formulas for certain categories (for example, titles for small appliances should include “brand name and model name and/or number first”)
4- Use numerals ("3" instead of "three")
5- Use “Capital Letters” for the first letter of each word, except for “Conjunctions”, “Articles” and “Certain Prepositions”
6- Include “Size and Color” for child ASINs, not the main title
7- Titles can abbreviate measurements like "cm" or "oz"
8- Do not use JavaScript, HTML, and any other form of coding
9- Do not use symbols for decorations
10- Do not sure promotional phrases like “Free Shipping”
11- Do not include reviews, quotes or testimonials
12- Do not use subjective statements like "Best Seller"
13- Never give details on the “availability”, “condition” and “price” of product
Product Description Guidelines
1- Recommended word count: 250 or more
2- Note that Amazon will shorten your product descriptions after 150 characters on both desktop and mobile
3- Information must be in paragraph form (typically a few paragraphs long)
4- Do not use JavaScript, HTML, and any other form of coding, though for special cases, line breaks </br> can be used in the description
5- Do not mention competitors
6- Include key benefits that matter to your target customer
7- Include ”Keywords”
8- Highly recommended to use “Enhanced Brand Content” if you're eligible from Seller Central
9- Same exclusions as Product Title Guidelines
Bullet Points Guidelines
1- Maximum 256 characters per bullet point, though this can be change depends on category
2- Start every bullet point with a capital letter
3- Use at least “five” bullet points
4- Recommended to keep bullet points under 1,000 characters for ALL five bullet points (not per bullet)
5- Recommended to include warranty information or included accessories as the last bullet point
6- Write as sentence fragments and do not include ending punctuation
7- Use numerals ("3" instead of "three")
8- Use semi-colons to separate phrases within a bullet
9- If item is a bundle or multipack, list what's included and the size (if appropriate) of each item
10- Highlight top five benefits (not simply features) here and be as specific as possible
11- Naturally include your keyword
12- Speak to your product, not your company as a whole
13- Do not include alternative shipping offers or links to other websites, including your branded website
14- Do not include quotes, reviews or testimonials
15- Same exclusions as Product Description Guidelines