Google Merchant Center Feed Integrations

Google Merchant Center Feed Overview

A Google Merchant Center feed allows e-commerce sellers to promote their products on Google, enabling your products to appear to Google users without the need to visit your website directly. This increased visibility can drive more traffic to your website, elevating your sales potential.

Creating a Google Shopping Feed Channel

  1. Navigate to Channels:
  • Go to Home > All Channels and click on Manage Your Channels.
  1. Add a New Channel:
  • Click on the Add Channel button in the upper right corner.
  • Select Google Shopping from the list of available channels.
  1. Choose a Parent Channel:
  • More fields will appear where you need to select a parent channel. A Google Shopping feed can only be created as a sub-channel of existing shopping cart channels such as WooCommerce, BigCommerce, or Shopify.
  • Use the dropdown menu to select the appropriate master channel.
  • Provide a name for your new Google Shopping channel.
  • Click the +Create button to proceed.

Creating this channel will automatically create a default flat type Google Shopping template. To check that template, go to Settings>Templates and search for your channel name. When you click on the Edit icon of the template, you will see all the fields automatically generated and mapped. You can change the mapping of these fields or add more fields depending on your customized data. The only two fields that you are required to add are the ProductId and storecode field, which can be defined in your Business Profile.


Configuring the Google Shopping Template

Creating this channel will automatically generate a default flat-type Google Shopping template. To view and customize this template:

  1. Access the Template:
  • Navigate to Settings > Templates.
  • Search for the name of your newly created channel.
  1. Edit the Template:
  • Click on the Edit icon next to the template name.
  • Review the automatically generated fields and their mappings.

You can modify the mappings or add additional fields based on your specific data requirements.


Required Fields

  • ProductId: Unique identifier for each product.
  • Storecode: Identifier for the store, which can be defined in your Business Profile.

Ensure these fields are included in your template to meet Google Merchant Center requirements.

Additional Resources

For a complete list of local inventory fields and their descriptions, click here.

By following these steps, you can effectively integrate and manage your Google Merchant Center feed, enhancing your product visibility and driving more traffic to your online store.

Was this article helpful?

0 out of 0 found this helpful