Creating an Amazon Template in StoreAutomator

A guide through the process of creating an Amazon template in your StoreAutomator account.


Templates play a crucial role in mapping your data in StoreAutomator to the corresponding fields in the Amazon channel, ensuring seamless integration and accurate product listings. In this tutorial, we focus on creating a template for the "Eye Makeup, Eyebrow Makeup" category.


Step 1: Accessing Template Settings

  • Navigate to the "Settings" tab in your Store Automator account.
  • Select "Templates" from the menu.
  • Click on "Add Template" to initiate the template creation process.

Step 2: Choosing Template Type

  • In the template selection window, opt for "Amazon" as your channel of choice.
  • Amazon offers two template types: XML and Flat. For this guide, we'll start with XML.

Step 3: Creating XML Template

  • With XML selected, choose "Product Data Template."
  • Specify the category of interest, in this case, "Beauty > Makeup"
  • Provide a name for your template, such as "Amazon Eye," and click "Create"

Step 4: Field Mapping in XML Template

  • Access the "Field Mapping Template" window to map additional fields.
  • Default fields like SKU, description, and bullet points are already mapped.
  • Add extra fields that Amazon may require. For example, add a field for "Battery" and set a default value like "No battery."
  • Similarly, map the "Product ID Type" field using existing data or selecting from the predefined options.

Step 5: Creating a Flat Template

Go to Seller Central in Amazon, sign in, and then you've got to go to the top left, click the three bars, hover over catalog, click add products, go to, "I'm adding a product not sold on Amazon" and then you have to drill down to get the CSV for what you're interested in. In this example, we're doing beauty and personal care, makeup, eyes, and eyebrow color so select that and it would download a CSV for me. Once I have that CSV, I can use it in StoreAutomator to add the template.

  • Go to "Add Template" in StoreAutomator and choose "Amazon" and "Flat"
  • Name your template (e.g., "Amazon Flat") and click "Create."

Step 6: Field Mapping in Flat Template

Edit that - and there are no fields available to map by default. Until I load the flat source file from Amazon, I'll just have a blank screen.

  • Upload the CSV source file obtained from Amazon. Once uploaded, fields like SKU, feed product type, and brand name will be automatically populated.
  • Manually fill in any null fields, ensuring all required fields have values (e.g. manufacturer).
  • Uploading 'Null' fields will result in a failed upload.

Step 7: Save and Close Flat Template

  • Click "Save and Close" after completing the field mappings.
  • Your Amazon flat template for the specified category is now ready to be used.


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