Product Name Guidelines
1-Recommended 50-75 characters
2-Note that Walmart starts to shorten the product title after 50 or so characters on both desktop and mobile
3-Find a “Unique” name
4-Capitalize the first letter of each word except for “Article”, “Conjunctions”, “Prepositions and Acronyms” do not use all caps
5-If product is part of a variant group, do not mention just one variation (like color) in your title
6-Include a few attributes that describe the product
7-Do not use special characters and symbols
8-Do not include promotional phrases like “best seller” or “free shipping”
9-Do not include info about yourself or company
10-Do not include any references to other marketplaces, like “sold on Amazon”
11-The product type should be clear; use a “Keyword” that describes your product
12-Recommended formula by Walmart: Brand + Product Line (if applicable) + Size/Power (if applicable) + Defining Quality + Item Name + Pack Count
Description Guidelines
1-Minimum 150 words for one paragraph
2-Recommended at least 1,000 characters in length, or a list of 10 to 30 benefits
3-Repeat your product name in the first line
4-Include your product name, brand and keywords (including synonyms of your root keyword)
5-Consider formatting your descriptions with headings and body paragraphs for easy scanning
6-Think from your customers’ shoes and try to mimic an in-store experience by answering their most important questions, e.g., how to use your product, what makes it unique, etc.
7-Be conversational and inviting in your tone
8-Consider adding rich media, like product videos and size guides, by tapping one of Walmart's certified Content Solution Providers
9-If you're writing copy for a base-variant page (multiple color or sizes), do not mention color or size information in the description; this should be included in the item page
10-Same exclusions as Walmart Product Name Guidelines
Keywords (Bullet Points) Guidelines
1-Minimum of “three” bullet points
2-Maximum 80 characters (space included) per bullet point
3-Recommended a list of 5-10 main features and benefits
4-Capitalize first letter of each bullet point
5-Write as sentence fragments and do not include ending punctuation
6-Copy must be unique (do not copy from another site)
7-Reiterate important information from title and description
8-Put the most important features first
9-Keep the information specific to the product and make it easy to understand
10-Be clear
11-Do not include generic, repetitive, hyperbolic ("everyone's favorite brand")
12-If you're writing copy for a base-variant page (multiple color or sizes), do not mention color or size information in the key features section; this should be included in the item page
13-Same exclusions as Walmart Product Name Guidelines