A Tour of the StoreAutomator Dashboard

The StoreAutomator dashboard is a highly valuable screen that provides essential information about your account and enables you to make informed decisions. This video explores the key features and functionality and guides you on how to utilize it effectively.


1. Understanding Dashboard Settings
When you log into your StoreAutomator account, the dashboard serves as your landing page and reflects the settings you have selected within your account at any given moment. It is important to note that the dashboard's content is relative to the channels you are currently viewing.

 1.1. Channel Selection
On the top left corner of the dashboard, you can find the channel selection dropdown menu. You have the flexibility to choose a specific channel such as Amazon, Walmart, Shopify, or view data from all channels collectively.

1.2. Time Period Selection
The top right section of the dashboard allows you to select the time period for which you want to analyze data. By clicking on the date, you can choose from various pre-defined options like today, yesterday, this week (including the last seven days), or the current week. Additionally, you can select options such as the last 30 days, the current calendar month, the last calendar month, and the past year, or set a custom date range.


2. Dashboard Metrics
The main screen of the dashboard provides crucial metrics that offer insights into your business performance over the selected time period.

2.1 Revenue and Profit
The dashboard displays the revenue and profit figures for the last 90 days. These numbers give you an overview of the financial performance of your business.

2.2 Inventory Cost and Order Count
You can also view the inventory cost associated with the items sold and the order count across all channels or for the specific channel you are analyzing.

2.3 Graphical Representation
To enhance data visualization, the dashboard presents graphical representations of order count, revenue, profit, and profit margin over time. You can observe the trends and changes in your business performance by analyzing these graphs.


3. Customization Options
StoreAutomator offers several customization options to tailor the dashboard to your specific needs.

3.1 Daily, Weekly, and Monthly Values
By default, the dashboard displays data on a daily basis. However, you can switch to weekly or monthly values to observe broader trends. This flexibility allows you to identify patterns and seasonal variations in your business.

3.2 Trend Lines
The dashboard provides trend lines that help you track the overall performance of your business over time. These trend lines offer valuable insights into the growth or decline of your revenue, profit, and order count.

3.3 Day of the Week Analysis
StoreAutomator aggregates data to show your order count, revenue, and profit breakdown by the day of the week. This analysis helps you understand the cyclicality of your business and make informed decisions accordingly.


4. Channel Performance Analysis
One of the most significant aspects of the dashboard is the ability to analyze the performance of individual channels. The dashboard can highlight that order count does not always correspond directly to revenue, and revenue does not always align with profit. This observation emphasizes the importance of analyzing channel-specific metrics to optimize your business strategy.


5. Best Sellers Analysis
The dashboard also provides insights into your best-selling products, helping you understand which items contribute the most to your revenue and profit and you can view your top 10, 20, 50 or 100 and quickly see what people are ordering.

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